The fragrance display at the 121 LE MAL DU PAYS atelier

121 LE MAL DU PAYS

121 logo typography

121

121 describes the process of one 1 meeting another 1 and becoming 2.

When two different presences meet, a relationship comes into being where none existed before: person and person, person and place, scent and scent, one feeling and another.

LE MAL DU PAYS logo typography

LE MAL DU PAYS

Le mal du pays is a French expression for the longing or homesickness felt after leaving home or a familiar place.

It may be a person who has passed through our lives, a place encountered while traveling, a former feeling, or a moment that was never quite named yet returns without warning.

The illuminated 121 sign outside the Hongdae studio in Seoul

OUR STORY

Over the past eight years, we have made countless fragrances with people arriving from many different places.

Some return years after their first visit. Others smell a fragrance made while traveling and tell us it brings back the street, the people, and the conversations of that day.

Through years of making fragrance with people, we have repeatedly seen that scent can become more than something pleasant: it can bring a moment back into the present.

WHAT REMAINS

Every encounter passes.

People, places, and moments do not remain as they were.

Yet some things stay longer than we expect.

A conversation, the air on a particular day, an unfamiliar place, a person remembered for no clear reason.

And sometimes, a fragrance.

121 LE MAL DU PAYS speaks of the feelings and memories that remain after two different ones meet and make something that did not exist before.